Data Driven Marketing (5cr)
Course unit code: LY00CX92
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
Student is able to plan and analyze digital marketing in tourism
Student is able to develop digital marketing in tourism as a process
Student is able to connect digital data and digital marketing
Content
Digital marketing planning process in tourism
Digital marketing tools and practices in tourism
Data and digital marketing in tourism
Consumer behaviour and digital marketing in tourism
Tourism related special areas in digital marketing; dynamic pricing, selling