Digital BusinessLaajuus (5 cr)

Objective

The aim of this course is to increase the knowledge and awareness on possibilities how to create and manage digital business and new revenue models 
The student
* understands the basics of the digital environment, new business models, revenue models and digital marketing
* recognize the development or focus area in the sales/business funnel and learn to enhance digital service competence in the organization. 
* learn to plan and manage different service channels supporting digitalized objectives. 
* understand the changing demands of customers and will have ability to utilize new service platforms in the digital context.

Content

Digital ecosystems
New digital business models
Utilization of intelligent solutions and technology in business
Digital service channels
Marketing Automation

Execution methods

Contact / online lectures
Active participating
Group discussions

Accomplishment methods

Contact / online lectures
Course assignments
Written exam