Digital MarketingLaajuus (5 op)

Osaamistavoitteet

The student learns digital sales and marketing methods and understands the basics of e-commerce.
The course increases students' understanding of the possibilities of digital marketing and provides them with the skills to develop and plan a profitable online store. The student knows the different methods of digital marketing and identifies ways to increase online shopping sales. The student understands the key metrics and analytical tools for online sales. He/she knows how to utilize various marketing automation and newsletter systems and search engine tools to support marketing.

Sisältö

Target group building and buyer personas in the digital environment
E-commerce strategy
Data and analytics, customer relationship management tools, automated campaigns
Email marketing
Marketing automation
Search engine optimization
Search engine advertising

Toteutustavat

Lectures
Group work
Practical project work

Suoritustavat

Written assignments
Final presentations
Written exam