Entrepreneurial Opportunities in Market-Tested Business (5cr)
Course unit code: C-02469-YJ10013
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Institution
- Karelia University of Applied Sciences
Objective
The student becomes familiar with the start-up modes of market-tested business. S/he knows the object definition and evaluation methods, as well as the basic principles of pricing. S/he knows the processes and contractual and legal issues related to the start-up of a premade business. S/he is able to evaluate the chances of business success.
Content
Market-tested business opportunities: business transfers, change of generation and acquisition, franchising and licensing. Object definition, assessment, and pricing. The process of the change of ownership, contracts and legal issues. Strategic assessment and planning.