Data economy as a business development opportunity (5cr)

Objective

- The student understands the concepts and significance of the data economy in business. - The student is able to analyze the impacts of the data economy on business models and identify key factors within data ecosystems. - The student can apply learned concepts to real company examples and assess their business potential. - The student is able to evaluate the structures of data ecosystems and the roles of actors across different sectors of the economy. - The student can communicate the opportunities and challenges of the data economy as part of organizational decision-making.

Content

The aim of the course is to provide students with basic knowledge of the significance and opportunities of the data economy, as well as its concepts and solutions in business, using real company examples and/or webinars. The course also examines the impact of the data economy on business models and analyzes various data ecosystems.