From Idea to Innovation (5cr)

Objective

A student who has completed this course or has acquired equivalent competence will be able to:
- utilize a company's strategic choices in business planning.
- use useful tools and methods in developing a company's business.
- describe an feasible business model and justify the choices.

Content

- Tools to analyze internal and external factors affecting on business (PESTEL, Porter's competitive matrix, SWOT, Porter's five forces)
- Define the company's strategic choices (mission, vision, responsibility, competitive strategy, brand story)
- Value Proposition Canvas for identifying and responding to customer needs
- Business Model Canvas for business model description

Materials

Course material is available on Moodle platform.

Assessment criteria, excellent (5)

In addition to the above, the student will be able to develop their idea and business model in depth, in a customer-oriented and systematic manner, commercialize the idea, and create a plan for the further development of the idea and business model.

Assessment criteria, good (3)

In addition to the above, the student knows how to use development models and methods of the idea, create a business model from an idea, segment customers accordingly and identify their potential.

Assessment criteria, satisfactory (1)

- The student knows the models and methods of developing a business idea.
- The student identifies ways to implement a strategy.
- The student knows the basic elements of commercialization.
- The student identifies potential customer profiles.

Further information

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Execution methods

VIRTUAL / VIRTUAL INSTRUCTED /VIRTUAL NONSTOP
You can enrol for the course flexibly during the semester (NonStop). Study independently online (Virtual). You can complete the course in your own time and at your own pace within the given deadlines.

COURSE DEMONSTRATION
If you already know the contents and learning outcomes of this course, you can demonstrate your knowledge by completing the tasks in Moodle.

Definitions for implemenation methods can be found on the Haaga-Helia website: https://www.haaga-helia.fi/en/implementation-types