Digital Brand Management (5op)

Osaamistavoitteet

You will gain the basic knowledge and understanding of digital brand management in a business context. You will understand key concepts and theories in the field of brand management. You will know how to analyze branding strategies and practices in digital channels and platforms and critically evaluate different approaches in brand management.

Sisältö

- Approaches to brand management - Brand co-creation in digital contexts - Branding strategies and practices

Arviointikriteerit, kiitettävä (5)

The student - is able to independently and creatively apply the concepts and principles of brand management. - is able to independently and creatively evaluate, compare and develop branding strategies and practices used in digital channels and platforms. - is able to critically evaluate different approaches in brand management and develop new courses of action justifying his/her choices.

Arviointikriteerit, hyvä (3)

The student - is able to define and apply the basic concepts and principles of brand management. - is able to analyze and evaluate branding strategies and practices used in digital channels and platforms. - is able to evaluate different approaches in brand management and develop new courses of action.

Arviointikriteerit, tyydyttävä (1)

The student - is able to recognize and define the basic concepts and principles of brand management. - is able to analyze branding strategies and practices used in digital channels and platforms. - is able to evaluate different approaches in brand management.