Study Guide

Objective

The student is able to describe the central service design concepts, emphasis and meanings. The student understands the key principles of service design thinking in business development and learns to seek for and interpret user / customer needs from the perspective of his/her own field. He/She learns to improve an existing service or to create a new one – based on creating value for users and customers and to be as efficient as possible. The student is familiar with the service design process and can implement that knowledge creatively into practice. The student is aware of the various research methods and creative tools used in service design when seeking information. In addition, she/he is able to enhance the stakeholder involvement and encourage the engagement with the design process. Student’s workshop facilitator skills will improve

Content

The key guidelines in design thinking.
Step-by-step –process of the service design (Empathize, Define, Ideate, Prototype, Test).
Creative tools and research methods to collect and construct point of view based on user needs.
Building representation of the creative solutions and ideas.
The stakeholder engagement methods and practices & facilitation tools.
Guidelines to facilitate and conduct a workshop and an innovative design process.
Service design case study connected with the specific field chosen.
Facilitating innovation, and change in the organization and stressing current user needs: Planning, organizing, facilitating and conducting one workshop.

Location and time

15.8. - 16.12.2022

Materials

devMoodle material
Webinars
Videos
Online templates
The supporting literature list will be
Recorded lectures

Teaching methods

Online lectures + recorded lectures. Can be carried out individually within the course time frame as all the lectures will be recorded.

Employer connections

Work-related case study as a main course assignment.

Exam schedules

-

Completion alternatives

-

Student workload

Online lectures will be provided on regular bases. The assignments are provided right at the beginning of the course thus the student can accomplish within their own time frame. The final case study is presented and submitted by the end of the course time frame.

Content scheduling

Online lectures will be provided on regular bases. The assignments are provided right at the beginning of the course thus the student can accomplish within their own time frame. The final case study is presented and submitted by the end of the course time frame.

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

Analyses the features and specific concepts of design thinking and service design processes with a high professional manner and apply theoretical models into practice in an innovative and creative way.
Understands the diverse value of different creative tools and research methods to collect data and construct a point of view based on user needs, developing a representation of the creative solutions and ideas.
Masters how to facilitate innovation and change in the organization stressing current user needs and customer insights: holistic planning, organizing, facilitating and conducting workshop.
Completes all the required assignments as instructed with a high quality, timely and creative manner.

Assessment criteria, good (3)

Analyses the general concepts of design thinking and service design processes with a professional manner and apply theoretical models into practice.
Identifies the value of creative tools and research methods to collect data and construct a point of view based on user needs, developing a representation of the solutions and ideas.
Acknowledges how to facilitate innovation and change in the organization stressing current user needs and customer insights: realistic planning, organizing, facilitating and conducting workshop.
Completes all the required assignments as instructed with a good quality and timely manner.

Assessment criteria, satisfactory (1)

Identifies the concepts of design thinking and service design processes with a somewhat professional manner and apply theoretical models into practice with some extend.
Notices the value of creative tools and research methods to collect data and construct a point of view based on user needs, developing some solutions and ideas.
Identifies how to facilitate change in the organization understanding general user needs and customer insights: planning, organizing, facilitating and conducting workshop.
Completes all the required assignments as instructed in a timely manner.