Integrated Marketing Communications (5 op)
Toteutuksen tunnus: LB00BY72-3004
Toteutuksen perustiedot
- Ilmoittautumisaika
-
01.08.2022 - 30.09.2022
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.08.2022 - 31.12.2022
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor’s Degree in International Business
Arviointiasteikko
0 - 5
Sisällön jaksotus
Will be specified in the implementation plan
Tavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Toteutustavat
Contact lectures
Workshop sessions
Blended learning
Suoritustavat
Book reviews
Case studies
Marketing communication planning
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications
Aika ja paikka
Campus
Autumn semester 2023
Oppimateriaalit
Integrated Marketing Communications
Principles of Marketing Communications
Opetusmenetelmät
Contact lectures
Workshop sessions
Blended learning
Harjoittelu- ja työelämäyhteistyö
Case-project
Kansainvälisyys
International group
Case study
Arviointikriteerit, tyydyttävä (1)
The student can use and apply the basic theories and concepts of marketing communication to some extent.
The student can choose appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication under guidance.
Arviointikriteerit, hyvä (3)
The student can use and apply the basic theories and concepts of marketing communication logically and consistently.
The student can choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in in different areas of marketing communication.
Arviointikriteerit, kiitettävä (5)
The student can apply the basic theories and concepts of marketing communication independently and use them logically and consistently.
The student can, on own initiative, choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication