Digital Media Tools for Marketing Purposes (5cr)
Code: LB00BY73-3004
General information
- Enrollment
- 01.08.2022 - 30.09.2022
- Registration for the implementation has ended.
- Timing
- 01.08.2022 - 31.12.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
Unfortunately, no reservations were found for the realization Digital Media Tools for Marketing Purposes LB00BY73-3004. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0 - 5
Objective
The student understands the basics of digital media planning and masters the visual designing solutions. S/he is capable of designing and producing printed advertising and marketing communications material, from brief creation, concept development, through to final print-ready product. Student familiarizes him/herself with combination of visual elements in different communication situations and can plan practical visual communication.
Execution methods
Contact lecture
The final production (digital, printed, video editing)
Accomplishment methods
Contact lecture
Project work
Self assessment
Peer evaluation
Content
Digital media space, marketing material design and production
Layout, illustration and visual elements
Visual design process
Colours, typography and layout
Visualisation concepts and techniques
Planning and producing printed/digital material
Basic skills in video editing, image processing and graphic design programs (Premiere, PhotoShop and InDesign -programs)
Assessment criteria, satisfactory (1)
The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.
Assessment criteria, good (3)
The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.
Assessment criteria, excellent (5)
The student can design and realize high-quality digital and printable publicity and publishing material. (S)he can analyze different media solutions independently and choose the most suitable techniques for them. The student masters image processing and desk top publishing programs and can make versatile use of them in design.
Assessment criteria, approved/failed
The required products are not delivered, students abilities to use Adobe CC programs is not sufficient and can not be evaluated.