Marketing of Tourism Services (4 cr)
Code: AT00BY16-3002
General information
Enrollment
19.08.2024 - 22.09.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
4 op
Mode of delivery
Contact teaching
Unit
Business
Teaching languages
- English
Degree programmes
- Bachelor’s Degree in Tourism
Teachers
- Peter Stricker
Groups
-
ATA23SATA23S
-
ATA22SATA22S
- 29.10.2024 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3002
- 30.10.2024 10:00 - 11:30, Marketing of Tourism Services AT00BY16-3002
- 05.11.2024 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3002
- 07.11.2024 10:00 - 11:30, Marketing of Tourism Services AT00BY16-3002
- 12.11.2024 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3002
- 14.11.2024 10:00 - 11:30, Marketing of Tourism Services AT00BY16-3002
- 19.11.2024 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3002
- 20.11.2024 14:15 - 15:45, Marketing of Tourism Services AT00BY16-3002
- 02.12.2024 09:00 - 11:30, Marketing of Tourism Services AT00BY16-3002
- 03.12.2024 12:30 - 14:00, Marketing of Tourism Services AT00BY16-3002
- 09.12.2024 12:30 - 15:00, Marketing of Tourism Services AT00BY16-3002
Objective
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Content
Product, pricing and distribution channels
Evaluation scale
0 - 5