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Marketing of Tourism Services (4 cr)

Code: AT00BY16-3002

General information


Enrollment
19.08.2024 - 22.09.2024
Registration for the implementation has ended.
Timing
01.08.2024 - 31.12.2024
Implementation has ended.
Number of ECTS credits allocated
4 cr
Local portion
4 cr
Mode of delivery
Contact learning
Unit
Business
Teaching languages
English
Degree programmes
Bachelor’s Degree in Tourism
Teachers
Peter Stricker
Groups
ATA23S
ATA23S
ATA22S
ATA22S
Course
AT00BY16

Realization has 11 reservations. Total duration of reservations is 18 h 30 min.

Time Topic Location
Tue 29.10.2024 time 12:30 - 14:00
(1 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA20L126 TA20L126
Wed 30.10.2024 time 10:00 - 11:30
(1 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA21L148-aud TA21L148-aud
Tue 05.11.2024 time 12:30 - 14:00
(1 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA21L148-aud TA21L148-aud
Thu 07.11.2024 time 10:00 - 11:30
(1 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA22L126 TA22L126
Tue 12.11.2024 time 12:30 - 14:00
(1 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA21L149 TA21L149
Thu 14.11.2024 time 10:00 - 11:30
(1 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA21L146 TA21L146
Tue 19.11.2024 time 12:30 - 14:00
(1 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA21L146 TA21L146
Wed 20.11.2024 time 14:15 - 15:45
(1 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA21L149 TA21L149
Mon 02.12.2024 time 09:00 - 11:30
(2 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA21L159 TA21L159
Tue 03.12.2024 time 12:30 - 14:00
(1 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA21L146 TA21L146
Mon 09.12.2024 time 12:30 - 15:00
(2 h 30 min)
Marketing of Tourism Services AT00BY16-3002
TA21L146 TA21L146
Changes to reservations may be possible.

Objective

Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.

Content

Product, pricing and distribution channels

Evaluation scale

0 - 5

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