Study Guide

Objective

The student knows the basics of corporate communication, recognizes the components of a communication process and knows how to plan and implement internal and external communication in a company. The student knows the basics of reputation management and can use the tools of communication in change and crisis management.

Content

Basics of corporate communication and communication process
Areas of communication
Panning and implementation of communication
Reputation management
Communication in change and crisis management

Location and time

Opiskelijan omaan tahtiin suoritettava opintojakso.

Materials

Moodle-materiaalin lisäksi: Juholin, E. (2022). Communicare! Ota viestinnän ilmiöt ja strategiat haltuun. Inforviestintä. Myös vanhemmat painokset Juholinin teoksesta käyvät.

Teaching methods

Itsenäinen opiskelu moodlessa ja kokoavan tehtävän palauttaminen. Opintojakson nimi moodlessa: Yhteisöviestintä ja avain: yhteisöviestintä.

Completion alternatives

AHOT- ja opinnollistamismahdollisuuksista keskusteltava opintojakson opettajan kanssa.

Student workload

5 op = 135 tuntia opiskelijan omaa työtä.

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student is capable of responsibly and solution-orientedly utilizing the various areas, tools, and communication process models of organizational communication. In their portfolio, they can develop and analyze communication within their own organization from the perspectives of individual and group communication.

The student identifies and reflects on the effects of communication culture on guiding individuals and groups. Their portfolio demonstrates commendable and diverse use of sources, serving as a foundation for their own reflections.

Assessment criteria, good (3)

The student is well acquainted with the tools and models of organizational communication that can be utilized. In their portfolio, they demonstrate the ability to apply communication, tools, and models within their own organization, as well as analyze communication and identify areas for improvement.

The student's use of sources in their portfolio is moderately good and diverse.

Assessment criteria, satisfactory (1)

The student is aware of the fundamental tasks, roles, and responsibilities of organizational communication. In their portfolio, they can examine factors influencing individual and group behavior from a communication perspective and reflect on the impact of communication.

However, the student's use of sources in their portfolio is limited and one-sided.