Integrated Marketing Communications (5 op)
Toteutuksen tunnus: LB00BY72-3005
Toteutuksen perustiedot
Ilmoittautumisaika
01.08.2023 - 30.09.2023
Ajoitus
01.08.2023 - 31.12.2023
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
- Englanti
Koulutus
- Bachelor’s Degree in International Business
Opettaja
- Elina Jääskeläinen
Ryhmät
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LBI22SLBI22S
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LLT22SMLLT22SM
- 23.11.2023 12:30 - 15:45, Integrated Marketing Communications LB00BY72-3005
- 30.11.2023 12:30 - 15:45, Integrated Marketing Communications LB00BY72-3005
- 07.12.2023 12:30 - 15:45, Integrated Marketing Communications LB00BY72-3005
- 12.12.2023 09:00 - 11:00, Integrated Marketing Communications LB00BY72-3005
- 14.12.2023 12:30 - 16:00, Integrated Marketing Communications LB00BY72-3005
Tavoitteet
The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and student can critically evaluate ethical concerns related to marketing communications
Sisältö
Concept of integrated marketing communications
Different perspectives to IMC and the theoretical views influencing those
Strategic role and planning process of integrated marketing communications
The role of advertising and media choice
The role of sales promotion, public relations and networks and event management
Ethical and social responsibilities in marketing communications
Arviointiasteikko
0 - 5