Digital Media Tools for Marketing Purposes (5 cr)

Objective

The student understands the basics of digital media planning and masters the visual designing solutions. S/he is capable of designing and producing printed advertising and marketing communications material, from brief creation, concept development, through to final print-ready product. Student familiarizes him/herself with combination of visual elements in different communication situations and can plan practical visual communication.

Content

Digital media space, marketing material design and production
Layout, illustration and visual elements
Visual design process
Colours, typography and layout
Visualisation concepts and techniques
Planning and producing printed/digital material
Basic skills in video editing, image processing and graphic design programs (Premiere, PhotoShop and InDesign -programs)

Location and time

Autumn semester
Campus KAMK

Materials

Adobe CS products

Teaching methods

Contact lectures
Practical exercises

Employer connections

Real-life case project

Exam schedules

Written exam at mid-term
Content portfolio at the end of the course

International connections

International group

Content scheduling

1. theme - Brand Guidelines - Digital media space, marketing material design and production
2. theme PhotoShop - photo editing
3. theme InDesign - design and layout tools
4. theme Premiere Pro - video editing - short promotion video

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student can design and realize high-quality digital and printable publicity and publishing material. (S)he can analyze different media solutions independently and choose the most suitable techniques for them. The student masters image processing and desk top publishing programs and can make versatile use of them in design.

Assessment criteria, good (3)

The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.

Assessment criteria, satisfactory (1)

The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.

Assessment criteria, approved/failed

The required products are not delivered, students abilities to use Adobe CC programs is not sufficient and can not be evaluated.

Assessment methods and criteria

Classroom activity
Media products and content
Product portfolio
Case-project
Exam

Assessment criteria, fail (0)

No participation

Assessment criteria, excellent (5)

The student can design and realize high-quality digital and printable publicity and publishing material. (S)he can analyze different media solutions independently and choose the most suitable techniques for them. The student masters image processing and desk top publishing programs and can make versatile use of them in design.

Toteutuksen arviointikriteerit, hyvä (3-4)

The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.

Assessment criteria, satisfactory (1)

The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.

Further information

In a module together with:
LB00BY74 Brand Strategies
LB00BY72 Integrated Marketing Communications
Joint project work