Study Guide

Objective

The course aims to provide the participants with the theoretical models for organizing and managing a multi-national network of subsidiaries and other strategic relationships focusing on high growth emerging markets. The course demonstrates the decisions affecting the international expansion of the firm, and connect these to the higher risks emerging markets which typically provide greater opportunities for higher returns or costs savings. Such knowledge and competencies are highly important especially for companies that are familiar with highly developed and stable environment. Exploring such emerging new territories with growth potentials for expansion requires the global managers to extend their knowledge horizon, and critical analysis skills to better manage such markets with more success with a set of conceptual tools that will help them navigate through such muddy water with higher precision and success. Such knowledge will also increase the effectiveness of managing challenges in a multi-national network environment.

Content

Definition of emerging market
Importance of emerging markets and how do they differ from developed markets
Management of key risks, challenges, and issues in such type of markets
National differences in the emerging markets business environment and system
Pros and cons of various entry strategies to emerging markets
Strategies targeting the bottom of the pyramid in emerging markets

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
- Exceptional understanding, exploration, insight, and application of the theories and concepts learned.
- Clear adherence to all specifications for the assessment task, including word limit where appropriate
- The organization, structure, and standard of output, including any subject-specific conventions, where applicable, are of very high quality throughout
- Evidence of effective communication of work to peers and others
- Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
- The coursework has been executed/performed in an original way
- Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
- Evidence of very high-quality analysis, synthesis, evaluation, and critical appraisal
- Evidence of outstanding problem-solving skills and ability to suggests alternative approaches
- Evidence of outstanding ability to address complex issues both systematically and creatively

Assessment criteria, good (3)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
- Good to very good understanding, exploration, insight, and application of the theories and concepts learned.
- No significant inaccuracies, misunderstandings or errors
- Clear adherence to all specifications for the assessment task, including word limit where appropriate
- The organization, structure, and standard of output, including any subject-specific conventions, where appropriate, are of reasonable to good quality throughout
- Evidence of sufficiently effective communication of work
- Ability to present structured, clear and concise arguments
- The work has been approached and/or executed/performed in a comprehensive way with some degree of originality

Assessment criteria, satisfactory (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
- Evidence of sufficient ability to reach appropriate decisions based on incomplete or complex evidence
- Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
- Evidence of sufficient problem solving skills and ability to suggest alternative approaches
- Evidence of sufficient problem solving skills and ability to suggest alternative approaches
- Demonstrate some ability to develop an argument but can lack fluency
- The coursework has been approached and/or executed/performed in a standard way with limited evidence of originality
- Some contextualization but with a heavy reliance on a limited number of sources and, in general, the breadth and depth of sources and research are lacking
- Evidence of study and demonstration of the ability to reach appropriate decisions based on incomplete or complex evidence
- Some, but limited evidence of analysis, synthesis, evaluation, and critical appraisal
- Some evidence of problem-solving skills
- Some evidence of ability to address complex issues adequately

Further information

To be announced later