Continuation Course in Game Business (3 cr)
Code: KTVP020-3010
General information
Enrollment
01.08.2023 - 29.10.2023
Timing
30.10.2023 - 31.12.2023
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Teknologia
Teaching languages
- English
Degree programmes
- Bachelor’s Degree in Business Information Technology
Teachers
- Joonas Muhonen
- Antti Junttila
Groups
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- 30.10.2023 12:30 - 16:00, Continuation Course in Game Business KTVP020-3010
- 06.11.2023 12:30 - 16:00, Continuation Course in Game Business KTVP020-3010
- 13.11.2023 12:30 - 16:00, Continuation Course in Game Business KTVP020-3010
- 20.11.2023 12:30 - 16:00, Continuation Course in Game Business KTVP020-3010
- 27.11.2023 12:30 - 16:00, Continuation Course in Game Business KTVP020-3010
- 04.12.2023 12:30 - 16:00, Continuation Course in Game Business KTVP020-3010
- 11.12.2023 12:30 - 16:00, Continuation Course in Game Business KTVP020-3010
Objective
To provide students with a comprehensive view of game business and game product marketing. Participants will gain a through understanding of the distinctive characteristics of game business, whilst understanding the importance of marketing in competitive business environment.
Content
Game product revenue planning
Marketing plan for a game
Sales and customer acquisition
Sales channels
Evaluation scale
0 - 5
Arviointikriteerit, kiitettävä (5)
Excellent knowledge in Game Business proved by assignments and activity during classes.
Assessment criteria, good (3)
Good knowledge in Game Business proved by assignments and activity during classes.
Arviointikriteerit, tyydyttävä (1)
Average knowledge in Game Business proved by assignments and activity during classes.
Assessment criteria, approved/failed
To be announced.
Qualifications
Basics of Game Business