Study Guide

Objective

The student knows the basics of corporate communication, recognizes the components of a communication process and knows how to plan and implement internal and external communication in a company. The student knows the basics of reputation management and can use the tools of communication in change and crisis management.

Content

Basics of corporate communication and communication process
Areas of communication
Panning and implementation of communication
Reputation management
Communication in change and crisis management

Location and time

A nonstop course that can be started according to one's own schedule during the year 2024.

Materials

Kirjallisuus: Juholin, E. Communicare! Viestintä strategiasta käytäntöön. MIF (Vanhemmat painokset ok). Åberg, L. Viestinnän johtaminen. Åberg, L. Esimiehen viestintäopas. Åberg, L. Viestinnän strategiat. Aula, P. - Heinonen, J. Maine - menestystekijä Moodle-material

Teaching methods

Independent study in Moodle and submission of the final assignment.

Employer connections

Collaboration with working life is implemented in the final assignment.

Exam schedules

None.

Completion alternatives

Discuss with the teacher.

Student workload

5 cr = 135 hours of student's own work.

Content scheduling

Community communication - what is it?
Influencer communication and reputation management
Crisis communication
Communication planning

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student is capable of responsibly and solution-orientedly utilizing the various areas, tools, and communication process models of organizational communication. In their portfolio, they can develop and analyze communication within their own organization from the perspectives of individual and group communication.

The student identifies and reflects on the effects of communication culture on guiding individuals and groups. Their portfolio demonstrates commendable and diverse use of sources, serving as a foundation for their own reflections.

Assessment criteria, good (3)

The student is well acquainted with the tools and models of organizational communication that can be utilized. In their portfolio, they demonstrate the ability to apply communication, tools, and models within their own organization, as well as analyze communication and identify areas for improvement.

The student's use of sources in their portfolio is moderately good and diverse.

Assessment criteria, satisfactory (1)

The student is aware of the fundamental tasks, roles, and responsibilities of organizational communication. In their portfolio, they can examine factors influencing individual and group behavior from a communication perspective and reflect on the impact of communication.

However, the student's use of sources in their portfolio is limited and one-sided.

Assessment methods and criteria

The course is assessed based on the final assignment according to the course assessment criteria.

Assessment criteria, fail (0)

The satisfactory criteria are not met.

Assessment criteria, excellent (5)

The student is capable of responsibly and solution-orientedly utilizing the various areas, tools, and communication process models of organizational communication. In their portfolio, they can develop and analyze communication within their own organization from the perspectives of individual and group communication.

The student identifies and reflects on the effects of communication culture on guiding individuals and groups. Their portfolio demonstrates commendable and diverse use of sources, serving as a foundation for their own reflections.

Toteutuksen arviointikriteerit, hyvä (3-4)

The student is well acquainted with the tools and models of organizational communication that can be utilized. In their portfolio, they demonstrate the ability to apply communication, tools, and models within their own organization, as well as analyze communication and identify areas for improvement.

The student's use of sources in their portfolio is moderately good and diverse.

Assessment criteria, satisfactory (1)

The student is aware of the fundamental tasks, roles, and responsibilities of organizational communication. In their portfolio, they can examine factors influencing individual and group behavior from a communication perspective and reflect on the impact of communication.

However, the student's use of sources in their portfolio is limited and one-sided.