Study Guide

Objective

The aim of this module is to familiarise with the international game business.

Student is able to understand the importance of international business environment and global markets. Students will acquire knowledge on leading in international game development environment, emerging trends and business models. Student will learn to analyse global game industry and evaluate factors positioning in the industry. Student is able to evaluate existing research data and use information on decision-making and implementation.

Content

Game Industry
International Business Environment
Leading international Game Development and Publishing
Global Market Analysis and Strategies
Monetization Models and Business Models
International Partnerships and Collaborations
Emerging Trends and Innovations

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:

- Exceptional understanding, exploration, insight, and application of the theories and concepts learned.
- Clear adherence to all specifications for the assessment task, including word limit where appropriate
- The organization, structure, and standard of output, including any subject-specific conventions, where applicable, are of very high quality throughout
- Evidence of effective communication of work to peers and others
- Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
- The coursework has been executed/performed in an original way
- Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
- Evidence of very high-quality analysis, synthesis, evaluation, and critical appraisal
- Evidence of outstanding problem-solving skills and ability to suggests alternative approaches
- Evidence of outstanding ability to address complex issues both systematically and creatively

Assessment criteria, good (3)

All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:

- Good to very good understanding, exploration, insight, and application of the theories and concepts learned.
- No significant inaccuracies, misunderstandings or errors
- Clear adherence to all specifications for the assessment task, including word limit where appropriate
- The organization, structure, and standard of output, including any subject-specific conventions, where appropriate, are of reasonable to good quality throughout
- Evidence of sufficiently effective communication of work
- Ability to present structured, clear and concise arguments
- The work has been approached and/or executed/performed in a comprehensive way with some degree of originality

Assessment criteria, satisfactory (1)

All learning outcomes/ assessment criteria have been met demonstrating the following attributes:

- Evidence of sufficient ability to reach appropriate decisions based on incomplete or complex evidence
- Evidence of reasonable quality analysis, synthesis, evaluation and critical appraisal
- Evidence of sufficient problem solving skills and ability to suggest alternative approaches
- Demonstrate some ability to develop an argument but can lack fluency
- The coursework has been approached and/or executed/performed in a standard way with limited evidence of originality
- Some contextualization on a limited number of sources and, in general, the breadth and depth of sources and research are lacking
- Evidence of study and demonstration of the ability to reach appropriate decisions based on incomplete or complex evidence