Market and Supply Analysis (5 cr)
Code: YA00CC15-3005
General information
- Enrollment
-
01.01.2024 - 31.08.2024
Registration for the implementation has ended.
- Timing
-
01.08.2024 - 15.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- KAMK Master School
- Teaching languages
- Finnish
- Degree programmes
- Master's Degree in Global Business Management
Realization has 11 reservations. Total duration of reservations is 37 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 25.09.2024 time 12:30 - 16:00 (3 h 30 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
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Wed 09.10.2024 time 08:15 - 11:30 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
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Mon 21.10.2024 time 12:30 - 16:00 (3 h 30 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
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Tue 29.10.2024 time 08:15 - 11:30 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
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Mon 04.11.2024 time 12:30 - 16:00 (3 h 30 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
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Wed 06.11.2024 time 08:15 - 11:30 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
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Tue 12.11.2024 time 08:15 - 11:30 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
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Mon 18.11.2024 time 12:30 - 16:00 (3 h 30 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
|
Tue 03.12.2024 time 12:30 - 16:00 (3 h 30 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
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Tue 10.12.2024 time 08:15 - 11:45 (3 h 30 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
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Tue 17.12.2024 time 08:15 - 11:45 (3 h 30 min) |
Market and Supply Analysis YA00CC15-3005 |
TA12L128
TA12L128
|
Objective
Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.
Content
The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.
Materials
To be annouced later
Evaluation scale
0 - 5