Marketing Research (5 cr)
Code: LT00BX73-3003
General information
- Enrollment
-
19.08.2024 - 22.09.2024
Registration for the implementation has ended.
- Timing
-
01.09.2024 - 15.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Realization has 14 reservations. Total duration of reservations is 45 h 30 min.
Time | Topic | Location |
---|---|---|
Tue 10.09.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA21L149
TA21L149
|
Tue 17.09.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 24.09.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 01.10.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 08.10.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 22.10.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 29.10.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 05.11.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 12.11.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 19.11.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L159 Matkailu
TA11L159 Matkailu
|
Tue 26.11.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 03.12.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 10.12.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA11L156-aud
TA11L156-aud
|
Tue 17.12.2024 time 12:30 - 15:45 (3 h 15 min) |
Markkinointitutkimus LT00BX73-3003 |
TA12L126
TA12L126
|
Objective
Students will gain the ability to acquire information required by company management with the aid of marketing research. They will understand the principles of qualitative and quantitative research. They will know how to plan a piece of research and apply a suitable research method to solve their research problem.
Content
Concepts, needs and aims of marketing research
Ethics in marketing research
Qualitative and quantitative research methods
Compiling a research plan from the viewpoint of a selected research method
Conducting the research and analysing the results
Conclusions and compiling the research report
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The students are able to use, compare and apply the fundamental contents and basic concepts of marketing research. They use versatile concepts in a variety of ways in the piece of research and can justify their use. The students are able to effectively combine and apply previous marketing competence in their marketing research. In the research report, analysis and conclusions they demonstrate an ability for critical assessment and to take future challenges into account. The aims of the marketing research assignment are achieved independently in a self-directed manner.
Assessment criteria, good (3)
The students are able to describe and explain the fundamental contents and basic concepts of marketing research. They use concepts and theory logically and systematically. The students are able to use and apply the most suitable research method. Their conduct of the research, analysis and conclusions form a logical, cohesive piece of research. The students work independently and can justify implemented solutions in the research report.
Assessment criteria, satisfactory (1)
The students are able to name, understand and to some extent use the fundamental contents and basic concepts of marketing research. Their research plan remains descriptive and their perception of the piece of research as a whole and reporting may remain somewhat cursory. The students are able to select a suitable research method. They are able to use previously acquired skills and knowledge to some extent when conducting their research and they still require supervision when forming the conclusions in their research report.