Digital Media Tools for Marketing Purposes (5 op)
Toteutuksen tunnus: LB00BY73-3008
Toteutuksen perustiedot
- Ilmoittautumisaika
-
19.08.2024 - 22.09.2024
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.09.2024 - 15.12.2024
Toteutus on päättynyt.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor’s Degree in International Business
- Opettajat
- Petri Lintumäki
- Elina Jääskeläinen
- Ryhmät
-
LBE23SLBE23S
-
LBI23SLBI23S
- Opintojakso
- LB00BY73
Toteutuksella on 12 opetustapahtumaa joiden yhteenlaskettu kesto on 39 t 45 min.
| Aika | Aihe | Tila |
|---|---|---|
|
Ke 04.09.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA12L116 TH luokka
TA12L116 TH luokka
|
|
Ke 11.09.2024 klo 12:30 - 16:30 (4 t 0 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
|
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Ke 18.09.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
|
|
Ke 25.09.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
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Ke 02.10.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
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Ke 09.10.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
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Ke 30.10.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
|
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Ke 13.11.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
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Ke 20.11.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
|
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Ke 27.11.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
|
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Ke 04.12.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
|
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Ke 11.12.2024 klo 12:30 - 15:45 (3 t 15 min) |
Digital Media Tools for Marketing Purposes LB00BY73-3008 |
TA11L115 DML
TA11L115 DML
|
Tavoitteet
The student understands the basics of digital media planning and masters the visual designing solutions. S/he is capable of designing and producing printed advertising and marketing communications material, from brief creation, concept development, through to final print-ready product. Student familiarizes him/herself with combination of visual elements in different communication situations and can plan practical visual communication.
Sisältö
Digital media space, marketing material design and production
Layout, illustration and visual elements
Visual design process
Colours, typography and layout
Visualisation concepts and techniques
Planning and producing printed/digital material
Basic skills in video editing, image processing and graphic design programs (Premiere, PhotoShop and InDesign -programs)
Oppimateriaalit
Provided by teacher.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
The student can design and realize high-quality digital and printable publicity and publishing material. (S)he can analyze different media solutions independently and choose the most suitable techniques for them. The student masters image processing and desk top publishing programs and can make versatile use of them in design.
Arviointikriteerit, hyvä (3)
The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.
Arviointikriteerit, tyydyttävä (1)
The student can design and realize digital and printable publicity and publishing material. (S)he analyzes different media solutions independently and can choose suitable techniques for them. The student masters the basics of image processing and desk top publishing programs and can make use of them in design.
Arviointikriteeri, hyväksytty/hylätty
The required products are not delivered, students abilities to use Adobe CC programs is not sufficient and can not be evaluated.
Lisätiedot
In a module together with:
LB00BY74 Brand Strategies
LB00BY72 Integrated Marketing Communications
Joint project work