Market and Supply Analysis (5 cr)
Code: YA00CC15-3006
General information
- Enrollment
-
01.08.2024 - 31.01.2025
Registration for the implementation has ended.
- Timing
-
01.01.2025 - 23.03.2025
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- KAMK Master School
- Teaching languages
- Finnish
- Degree programmes
- Master's Degree in Global Business Management
Realization has 10 reservations. Total duration of reservations is 32 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 26.03.2025 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA12L130
TA12L130
|
|
Tue 01.04.2025 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA12L130
TA12L130
|
|
Tue 08.04.2025 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA11L156-aud
TA11L156-aud
|
|
Wed 09.04.2025 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA12L128
TA12L128
|
|
Tue 15.04.2025 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA11L156-aud
TA11L156-aud
|
|
Wed 16.04.2025 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA12L128
TA12L128
|
|
Thu 24.04.2025 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA12L130
TA12L130
|
|
Tue 29.04.2025 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA12L130
TA12L130
|
|
Tue 06.05.2025 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA12L130
TA12L130
|
|
Mon 12.05.2025 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3006 |
TA12L130
TA12L130
|
Objective
Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.
Content
The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.
Materials
To be annouced later
Evaluation scale
0 - 5