Study Guide

Objective

The student understands the significance of service development and customer relationship management as part of implementing profitable business operations. The student can apply the principles of product development and develop organizational services while considering business principles.

Content

Product development and the role of service business in business
Services and service provision
Service productization
Service innovations and development of service business
New technologies and their opportunities in service provision

Evaluation scale

0 - 5

Arviointikriteerit, kiitettävä (5)

The student masters the planning and productization implementation of services. They can assess the business opportunities and further development needs of productized services and reflect on their learning. Their solutions to given tasks demonstrate a versatile understanding of the subject area.

Assessment criteria, good (3)

The student can apply their learning and is capable of planning feasible service products. They recognize opportunities for service productization and further development, as well as being able to consider the business profitability requirements of service implementation.

Arviointikriteerit, tyydyttävä (1)

The student is able to describe the progression of service productization and can design the content of a service product.