Siirry suoraan sisältöön

Principles of Marketing (5 op)

Toteutuksen tunnus: BC00BX81-3015

Toteutuksen perustiedot


Ilmoittautumisaika

30.12.2024 - 26.01.2025

Ajoitus

01.01.2025 - 30.05.2025

Opintopistemäärä

5 op

Toteutustapa

Lähiopetus

Yksikkö

Sote

Opetuskielet

  • Englanti

Koulutus

  • Bachelor's Degree in Sports and Leisure Management
  • Bachelor’s Degree in International Business
  • Bachelor’s Degree in Tourism
  • Bachelor's Degree in Esports Business

Opettaja

  • Ruey Komulainen

Ryhmät

  • ASL24S
    ASL24S
  • 14.01.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 22.01.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 29.01.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 05.02.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 12.02.2025 12:30 - 14:00, Guest lecturer, Manuela from Zwickau UAS_Principles of Marketing BC00BX81-3015
  • 13.02.2025 08:30 - 10:00, Max Wolf from AlbSig UAS Guest lecturer
  • 19.02.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 24.02.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 10.03.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 19.03.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 26.03.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 09.04.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 16.04.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 23.04.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 30.04.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 07.05.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015
  • 14.05.2025 12:45 - 16:00, Principles of Marketing BC00BX81-3015

Tavoitteet

The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.

Sisältö

Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.

Arviointikriteerit, hyvä (3)

The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.

Arviointikriteerit, tyydyttävä (1)

Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.