Strategic Planning in Tourism (5 cr)
Code: AT00BY15-3003
General information
- Enrollment
-
30.12.2024 - 26.01.2025
Registration for the implementation has ended.
- Timing
-
01.01.2025 - 31.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in Tourism
Realization has 8 reservations. Total duration of reservations is 12 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 03.02.2025 time 10:15 - 11:45 (1 h 30 min) |
Strategic Planning in Tourism AT00BY15-3003 |
TA21L157
TA21L157 Suomen kieli
|
|
Thu 13.02.2025 time 10:15 - 11:45 (1 h 30 min) |
Strategic Planning in Tourism AT00BY15-3003 |
TA21L143
TA21L143
|
|
Thu 20.02.2025 time 10:15 - 11:45 (1 h 30 min) |
Strategic Planning in Tourism AT00BY15-3003 |
TA21L143
TA21L143
|
|
Mon 24.02.2025 time 10:15 - 11:45 (1 h 30 min) |
Strategic Planning in Tourism AT00BY15-3003 |
TA21L142
TA21L142
|
|
Mon 10.03.2025 time 10:15 - 11:45 (1 h 30 min) |
Strategic Planning in Tourism AT00BY15-3003 |
TA21L143
TA21L143
|
|
Mon 24.03.2025 time 10:15 - 11:45 (1 h 30 min) |
Strategic Planning in Tourism AT00BY15-3003 |
TA21L143
TA21L143
|
|
Mon 31.03.2025 time 12:45 - 14:15 (1 h 30 min) |
Strategic Planning in Tourism AT00BY15-3003 |
TA21L143
TA21L143
|
|
Mon 07.04.2025 time 12:45 - 14:15 (1 h 30 min) |
Strategic Planning in Tourism AT00BY15-3003 |
TA21L143
TA21L143
|
Objective
The students will able to describe and explain in detail, the main features of the strategic planning process in tourism, and also their related key concepts and strategic actors. They will be able to explain the relevance of Finnish (Ministry of Economic Affairs and Employment & Finpro/VisitFinland) and regional strategies in domestic and international tourism development and how these strategies affect the operations and development of tourism businesses. The students will be able to explain forecasting competence and proactive thinking and the importance of such activity in strategic planning in the tourism industry. They will know the key methods and concepts of future studies. The students will be able to explain and justify the significance of project work in developing tourism.
Content
Cultural competence
International tourism and its impact on the tourism business in Finland
Using Finnish culture and nature in tourism services
Applying the principles of sustainable and responsible tourism
Future studies in tourism and the basic concepts of future studies
Tourism project work
Evaluation scale
0 - 5