Study Guide

Objective

The student knows the basics of corporate communication, recognizes the components of a communication process and knows how to plan and implement internal and external communication in a company. The student knows the basics of reputation management and can use the tools of communication in change and crisis management.

Content

Basics of corporate communication and communication process
Areas of communication
Panning and implementation of communication
Reputation management
Communication in change and crisis management

Location and time

A nonstop course that can be started according to one's own schedule during the year 2025. Introductory session 25.1.2025 klo 13.45 - 14.30.

Materials

Literature
Juholin, E. Communicare! Ota viestinnän ilmiöt ja strategiat haltuun. (Vanhemmat painokset ok).
Åberg, L. Viestinnän johtaminen.
Åberg, L. Esimiehen viestintäopas.
Åberg, L. Viestinnän strategiat.
Aula, P. - Heinonen, J. Maine - menestystekijä

Moodle-material

Teaching methods

Introductory session. Independent study in Moodle and submission of the final assignment.

Employer connections

Collaboration with working life is implemented in the final assignment.

Exam schedules

None.

Completion alternatives

Discuss with the teacher.

Student workload

5 cr = 135 hours of student's own work.

Content scheduling

Community communication - what is it?
Influencer communication and reputation management
Crisis communication
Communication planning

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student can draw on the areas and tools of organizational communication and the approaches of communication process in a responsible and problem solving way.
In the portfolio, (s)he can develop and analyse communication in the organization from the individual and group communication point of view.
The student recognizes and reflects on the effects of communication culture in individual and group guidance.
The student uses portfolio bibliography in a versatile and creditable way, which forms the base for his/her own reflections.

Assessment criteria, good (3)

The student knows usable tools and approaches of organizational communication.
In the portfolio, (s)he can apply communication, tools and approaches of his/her own organization as well as analyse communication and recognize things to be developed.
The student's use of portfolio bibliography is fairly good and versatile.

Assessment criteria, satisfactory (1)

The student knows the basic tasks, roles and responsibilities of organizational communication.
In the portfolio, (s)he can examine factors affecting individual and group activities from the communicational point of view and reflect on the influence of communication.
The student's use of portfolio bibliography is superficial and one-sided.

Assessment methods and criteria

The course is assessed based on the final assignment according to the course assessment criteria.

Assessment criteria, excellent (5)

The student is capable of responsibly and solution-orientedly utilizing the various areas, tools, and communication process models of organizational communication. In their portfolio, they can develop and analyze communication within their own organization from the perspectives of individual and group communication.

The student identifies and reflects on the effects of communication culture on guiding individuals and groups. Their portfolio demonstrates commendable and diverse use of sources, serving as a foundation for their own reflections.

Toteutuksen arviointikriteerit, hyvä (3-4)

The student is well acquainted with the tools and models of organizational communication that can be utilized. In their portfolio, they demonstrate the ability to apply communication, tools, and models within their own organization, as well as analyze communication and identify areas for improvement.

The student's use of sources in their portfolio is moderately good and diverse.

Assessment criteria, satisfactory (1)

The student is aware of the fundamental tasks, roles, and responsibilities of organizational communication. In their portfolio, they can examine factors influencing individual and group behavior from a communication perspective and reflect on the impact of communication.

However, the student's use of sources in their portfolio is limited and one-sided.