Marketing Planning (3 cr)
Code: LB00CD27-3004
General information
- Enrollment
-
30.12.2024 - 26.01.2025
Registration for the implementation has ended.
- Timing
-
01.01.2025 - 31.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
Realization has 15 reservations. Total duration of reservations is 22 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Fri 07.02.2025 time 10:15 - 11:45 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Mon 10.02.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA11L159 Matkailu
TA11L159 Matkailu
|
|
Wed 12.02.2025 time 14:30 - 16:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Tue 18.02.2025 time 08:30 - 10:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L130
TA12L130
|
|
Fri 21.02.2025 time 14:30 - 16:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Wed 26.02.2025 time 14:30 - 16:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Fri 28.02.2025 time 10:15 - 11:45 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Tue 11.03.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
TA12L119 TA12L119 |
|
Fri 14.03.2025 time 08:30 - 10:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Tue 18.03.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 19.03.2025 time 14:30 - 16:00 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Tue 25.03.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Fri 28.03.2025 time 10:15 - 11:45 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Thu 03.04.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Mon 07.04.2025 time 12:45 - 14:15 (1 h 30 min) |
Marketing Planning - Final Presentations |
TA12L117 Mark
TA12L117 Mark
|
Changes to reservations may be possible.
Objective
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing.
Content
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability
Evaluation scale
0 - 5