Marketing Planning (3 op)
Toteutuksen tunnus: LB00CD27-3004
Toteutuksen perustiedot
- Ilmoittautumisaika
-
30.12.2024 - 26.01.2025
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
01.01.2025 - 31.05.2025
Toteutus on käynnissä.
- Opintopistemäärä
- 3 op
- Lähiosuus
- 3 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor’s Degree in International Business
Toteutuksella on 15 opetustapahtumaa joiden yhteenlaskettu kesto on 22 t 30 min.
| Aika | Aihe | Tila |
|---|---|---|
|
Pe 07.02.2025 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ma 10.02.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA11L159 Matkailu
TA11L159 Matkailu
|
|
Ke 12.02.2025 klo 14:30 - 16:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ti 18.02.2025 klo 08:30 - 10:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L130
TA12L130
|
|
Pe 21.02.2025 klo 14:30 - 16:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Ke 26.02.2025 klo 14:30 - 16:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Pe 28.02.2025 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L119
TA12L119
|
|
Ti 11.03.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
TA12L119 TA12L119 |
|
Pe 14.03.2025 klo 08:30 - 10:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ti 18.03.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Ke 19.03.2025 klo 14:30 - 16:00 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ti 25.03.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L117 Mark
TA12L117 Mark
|
|
Pe 28.03.2025 klo 10:15 - 11:45 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
To 03.04.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning LB00CD27-3004 |
TA12L129
TA12L129
|
|
Ma 07.04.2025 klo 12:45 - 14:15 (1 t 30 min) |
Marketing Planning - Final Presentations |
TA12L117 Mark
TA12L117 Mark
|
Tavoitteet
Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to do the analysis and planning of marketing as well as understands the basic relationship marketing.
Sisältö
Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability
Arviointiasteikko
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