Media Planning and Content Marketing (5 cr)
Code: LT00CF23-3003
General information
- Enrollment
-
02.07.2025 - 31.07.2025
Registration for introductions has not started yet.
- Timing
-
01.08.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- BACHELORS DEGREE IN BUSINESS ADMINISTRATION
Realization has 15 reservations. Total duration of reservations is 48 h 45 min.
| Time | Topic | Location |
|---|---|---|
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Wed 27.08.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
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Wed 03.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
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Wed 10.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
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Wed 17.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
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Fri 26.09.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
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Wed 01.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
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Wed 22.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
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Wed 29.10.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
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Wed 05.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
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Wed 12.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
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Wed 19.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
|
Wed 26.11.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
|
Wed 03.12.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
|
Wed 10.12.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
|
Tue 16.12.2025 time 12:45 - 16:00 (3 h 15 min) |
Mediasuunnittelu ja sisällöntuotanto LT00CF23-3003 |
TA11L115 DML
TA11L115 DML
|
Objective
The student achieves basic knowledge and skills in visual communication and media design. They can plan and execute communication materials and media content for an organization from commission to print-ready product. The student understands the basic theory of visual design and learns to use selected image editing, video editing, and layout programs.
Content
Digital media space, content planning, and production
Readability and typographic design
Layout, illustration, and visual expression elements
Creating imagery in marketing communication
Print-ready visual publishing
PhotoShop and InDesign software
Materials
As separately announced by the teacher.
Exercises conducted in face-to-face teaching.
Evaluation scale
0 - 5
Assessment criteria, excellent (5)
The student can plan and execute corporate communication materials from commission to print-ready product. Both the class exercises and the final assignment are executed exceptionally well both technically and visually, demonstrating the student's fluent use of various software and ability to come up with creative and insightful solutions. The student is ready to continuously develop themselves in all areas.
Assessment criteria, good (3)
The student can plan and execute corporate communication materials from commission to print-ready product. Both the class exercises and the final assignment are technically well executed, demonstrating the student's ability to come up with visually creative solutions. The student handles different areas and software quite independently and can apply and utilize them in creating media content.
Assessment criteria, satisfactory (1)
The student can plan and execute corporate communication materials from commission to print-ready product. Both the class exercises and the final assignment are satisfactorily well executed both technically and visually. The student excels in some areas more than others.
Objective
The student achieves basic knowledge and skills in visual communication and media design. They can plan and execute communication materials and media content for an organization from commission to print-ready product. The student understands the basic theory of visual design and learns to use selected image editing, video editing, and layout programs.
Execution methods
No online implementation. Accreditation of Prior Experiential Learning (APEL) possible if fluent in the Adobe CC software suite (Premiere, InDesign, PhotoShop).
Accomplishment methods
InDesign, PhotoShop, and Premiere software
Independent study and project execution in collaboration with the Content Production course.
Self-assessment of learning, peer assessment
Content
Digital media space, content planning, and production
Readability and typographic design
Layout, illustration, and visual expression elements
Creating imagery in marketing communication
Print-ready visual publishing
PhotoShop and InDesign software