Media Planning and Content Marketing (5 cr)

Objective

The student achieves basic knowledge and skills in visual communication and media design. They can plan and execute communication materials and media content for an organization from commission to print-ready product. The student understands the basic theory of visual design and learns to use selected image editing, video editing, and layout programs.

Content

Digital media space, content planning, and production
Readability and typographic design
Layout, illustration, and visual expression elements
Creating imagery in marketing communication
Print-ready visual publishing
PhotoShop and InDesign software

Materials

As separately announced by the teacher.
Exercises conducted in face-to-face teaching.

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student can plan and execute corporate communication materials from commission to print-ready product. Both the class exercises and the final assignment are executed exceptionally well both technically and visually, demonstrating the student's fluent use of various software and ability to come up with creative and insightful solutions. The student is ready to continuously develop themselves in all areas.

Assessment criteria, good (3)

The student can plan and execute corporate communication materials from commission to print-ready product. Both the class exercises and the final assignment are technically well executed, demonstrating the student's ability to come up with visually creative solutions. The student handles different areas and software quite independently and can apply and utilize them in creating media content.

Assessment criteria, satisfactory (1)

The student can plan and execute corporate communication materials from commission to print-ready product. Both the class exercises and the final assignment are satisfactorily well executed both technically and visually. The student excels in some areas more than others.