Study Guide

Objective

The students will adopt an entrepreneurial approach to their studies and work. They will be able to use basic business concepts as required. They will understand the importance of being able to identify and create business potential to the development and wellbeing of society. The students will also be able to describe a company’s basic operations and functions and they will understand the principles of running a profitable business. The students know document standard and are able to formulate business letters.

Content

The significance of business in society
Internal and external entrepreneurship
Operational and business idea
Basic business model and smart processes
Stakeholders and networking
Forms of business
Marketing and customer-oriented approaches
Profitability
Business potential
Document standard, Business correspondence

Materials

The lecture material and other material will be announced at the beginning of the study period.

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The students are able to widely use and combine business concepts with expertise and can analyse, compare and critically assess their own business competence and forms and methods of business using acquired knowledge. The students are able to work as members of a group/team, promoting and developing the work of the group. The students are able to produce correct business letters and use document standard.

Assessment criteria, good (3)

The students are able to systematically use business concepts. They are able to use, name and justify business and entrepreneurial practices. The students are able to work independently based on information and instructions and can apply business techniques and models. The students are able to work as members of a group to achieve common goals and can give reasons for their actions based on professional ethical principles. The students are able to produce business letters, but the letters might have minor mistakes either in content or in positioning.

Assessment criteria, satisfactory (1)

The students are able to define and use basic business concepts as required according to professional ethical principles. They are able name and describe basic business information. The students are able to work appropriately though their actions may display uncertainty. The students are able to produce business letters.