Customer-Oriented Marketing (3cr)
Code: AM00CS94-3001
General information
- Enrollment
- 18.08.2025 - 21.09.2025
- Registration for the implementation has begun.
- Timing
- 01.08.2025 - 31.12.2025
- Implementation is running.
- Number of ECTS credits allocated
- 3 cr
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- Bachelor’s Degree in Tourism
Realization has 4 reservations. Total duration of reservations is 7 h 30 min.
| Time | Topic | Location |
|---|---|---|
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Fri 26.09.2025 time 15:45 - 17:15 (1 h 30 min) |
Asiakaslähtöinen markkinointi AM00CS94-3001 |
Teams
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Fri 24.10.2025 time 16:15 - 17:45 (1 h 30 min) |
Asiakaslähtöinen markkinointi AM00CS94-3001 |
Teams
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|
Sat 22.11.2025 time 11:00 - 14:00 (3 h 0 min) |
Asiakaslähtöinen markkinointi AM00CS94-3001 |
Teams
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Thu 11.12.2025 time 16:30 - 18:00 (1 h 30 min) |
Asiakaslähtöinen markkinointi AM00CS94-3001 |
TA11L159 Matkailu
TA11L159 Matkailu
|
Evaluation scale
0 - 5
Objective
Students can use the basic concepts of customer-centric marketing and assess the conditions for profitable business of an organisation from a marketing perspective. In addition, the student will be able to identify the marketing activities of the organisation and create future opportunities.
Execution methods
Contact, remote teaching and independent study.
Content
- Basic marketing concepts
- Marketing environments
- Evolution of marketing thinking
- Marketing planning
- Competitive range of marketing tools
- Customer behaviour and segmentation
- Basics of sales and customer relationship thinking
Assessment criteria, satisfactory (1)
The students know the fundamental concepts of marketing. They are able to perceive the core points of marketing competition methods and recognise the basics of customer-oriented marketing.
Assessment criteria, good (3)
The students know the fundamental concepts of marketing and can apply them in practical situations. They are able to identify marketing competition methods and can apply them in a customer-oriented manner to market a company.
Assessment criteria, excellent (5)
The students know the fundamental concepts of marketing very well and can apply them in a variety of ways in practical situations. They know and understand marketing competition methods to an excellent degree and can apply them independently and in a customer-oriented manner to market a company