Study Guide

Objective

Student learn to understand the concepts and phenomena of MICE(Meetings, incentives, conferences and exhibitions) in the hospitality industry and how to manage it. Upon completion of the course, the student has a comprehensive view of congress and meeting management and can outline the main characteristics of MICE industry. The student is familiar with differences between meetings, congresses, incentives, and events and understands MICE industry role in destination and company level. The student knows how to plan, sell, price, develop, and analyze MICE products for different customer segments sustainably.

Content

• Key concepts, phenomena and various types of MICE industry
• Development and significance of MICE industry
• Congress and meeting management and its critical success factors
• Sales and development operations and strategies in MICE industry
• Safety and sustainability in MICE industry
• Digital development and future trends of MICE

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student uses professional terminology proficiently and comprehensively, combining concepts into coherent wholes.
The student can analyze, compare, synthesize, and select information and present alternative approaches.
The student can critically analyze, reflect upon, and evaluate their competence and professional practices using acquired knowledge.
The student critically assesses and utilizes professional techniques and models relevant to their field.
The student acts customer-oriented, and goal-driven.
The student collaborates as a team member, enhancing and developing group activities.
The student applies professional ethical principles in their actions.

Assessment criteria, good (3)

The student consistently uses professional terminology.
The student can identify, describe, and justify fundamental knowledge in their field.
The student selects appropriate approaches based on acquired information and instructions.
The student can evaluate and reflect on their competence and professional practices and apply relevant techniques and models.
The student acts independently and responsibly in diverse tasks.
The student works customer-oriented and goal-driven.
The student collaborates as a team member to achieve common goals.
The student justifies actions based on professional ethical principles.

Assessment criteria, satisfactory (1)

The student can use key professional terminology appropriately.
The student names and describes fundamental knowledge in their field.
The student acts purposefully based on acquired information and instructions.
The student is a member of a team and takes other team members into consideration.