Principles of Marketing (5 op)
Toteutuksen tunnus: BC00BX81-3017
Toteutuksen perustiedot
- Ilmoittautumisaika
-
02.07.2025 - 31.07.2025
Ilmoittautuminen toteutukselle ei ole vielä alkanut.
- Ajoitus
-
01.08.2025 - 31.12.2025
Toteutus ei ole vielä alkanut.
- Opintopistemäärä
- 5 op
- Lähiosuus
- 5 op
- Toteutustapa
- Lähiopetus
- Yksikkö
- Business
- Opetuskielet
- englanti
- Koulutus
- Bachelor's Degree in Sports and Leisure Management
- Bachelor’s Degree in International Business
- Bachelor’s Degree in Tourism
- Bachelor's Degree in Esports Business
Toteutuksella on 30 opetustapahtumaa joiden yhteenlaskettu kesto on 45 t 0 min.
Aika | Aihe | Tila |
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Ke 27.08.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA21L147
TA21L147
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To 28.08.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L119
TA12L119
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Ma 01.09.2025 klo 14:30 - 16:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L125
TA12L125
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To 04.09.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L125
TA12L125
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To 11.09.2025 klo 14:30 - 16:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L127
TA12L127
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Pe 12.09.2025 klo 12:00 - 13:30 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L119
TA12L119
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Ke 17.09.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA11L156-aud
TA11L156-aud
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Pe 19.09.2025 klo 08:30 - 10:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L103
TA12L103
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Ma 22.09.2025 klo 14:30 - 16:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L119
TA12L119
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Ke 24.09.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L103
TA12L103
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Ke 01.10.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA11L156-aud
TA11L156-aud
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To 02.10.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L103
TA12L103
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Ma 06.10.2025 klo 14:30 - 16:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L103
TA12L103
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Ti 07.10.2025 klo 14:30 - 16:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L103
TA12L103
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Ti 21.10.2025 klo 14:30 - 16:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L103
TA12L103
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Ke 22.10.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L116 TH luokka
TA12L116 TH luokka
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Ma 27.10.2025 klo 14:30 - 16:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L129
TA12L129
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To 30.10.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L129
TA12L129
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Ke 05.11.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L116 TH luokka
TA12L116 TH luokka
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To 06.11.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L129
TA12L129
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Ti 11.11.2025 klo 12:45 - 14:15 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA21L158
TA21L158
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Ke 12.11.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA21L146
TA21L146
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Ti 18.11.2025 klo 12:45 - 14:15 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA11L156-aud
TA11L156-aud
|
Ke 19.11.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L116 TH luokka
TA12L116 TH luokka
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Ti 25.11.2025 klo 12:45 - 14:15 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA11L156-aud
TA11L156-aud
|
Ke 26.11.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA11L156-aud
TA11L156-aud
|
Ti 02.12.2025 klo 12:45 - 14:15 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA11L156-aud
TA11L156-aud
|
Pe 05.12.2025 klo 08:30 - 10:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L119
TA12L119
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Ke 10.12.2025 klo 10:15 - 11:45 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L120
TA12L120
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To 11.12.2025 klo 14:30 - 16:00 (1 t 30 min) |
Principles of Marketing BC00BX81-3018 |
TA12L119
TA12L119
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Tavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.
Arviointiasteikko
0 - 5
Arviointikriteerit, kiitettävä (5)
Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.
Arviointikriteerit, hyvä (3)
The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.
Arviointikriteerit, tyydyttävä (1)
Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Osaamistavoitteet
The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.
Suoritustavat
Participation and Attendance, Quizzes, Group projects, Article Assignments and Learning Reports
Sisältö
Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.