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Principles of Marketing (5 op)

Toteutuksen tunnus: BC00BX81-3017

Toteutuksen perustiedot


Ilmoittautumisaika
02.07.2025 - 31.07.2025
Ilmoittautuminen toteutukselle ei ole vielä alkanut.
Ajoitus
01.08.2025 - 31.12.2025
Toteutus ei ole vielä alkanut.
Opintopistemäärä
5 op
Lähiosuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Business
Opetuskielet
englanti
Koulutus
Bachelor's Degree in Sports and Leisure Management
Bachelor’s Degree in International Business
Bachelor’s Degree in Tourism
Bachelor's Degree in Esports Business
Opettajat
Ilias Avgeropoulos
Ryhmät
LBE25S
LBE25S
Opintojakso
BC00BX81

Toteutuksella on 30 opetustapahtumaa joiden yhteenlaskettu kesto on 45 t 0 min.

Aika Aihe Tila
Ke 27.08.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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To 28.08.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA12L119 TA12L119
Ma 01.09.2025 klo 14:30 - 16:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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To 04.09.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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To 11.09.2025 klo 14:30 - 16:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Pe 12.09.2025 klo 12:00 - 13:30
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA12L119 TA12L119
Ke 17.09.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Pe 19.09.2025 klo 08:30 - 10:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ma 22.09.2025 klo 14:30 - 16:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA12L119 TA12L119
Ke 24.09.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ke 01.10.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA11L156-aud TA11L156-aud
To 02.10.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ma 06.10.2025 klo 14:30 - 16:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ti 07.10.2025 klo 14:30 - 16:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ti 21.10.2025 klo 14:30 - 16:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ke 22.10.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ma 27.10.2025 klo 14:30 - 16:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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To 30.10.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ke 05.11.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA12L116 TH luokka TA12L116 TH luokka
To 06.11.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ti 11.11.2025 klo 12:45 - 14:15
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ke 12.11.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
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Ti 18.11.2025 klo 12:45 - 14:15
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA11L156-aud TA11L156-aud
Ke 19.11.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA12L116 TH luokka TA12L116 TH luokka
Ti 25.11.2025 klo 12:45 - 14:15
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA11L156-aud TA11L156-aud
Ke 26.11.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA11L156-aud TA11L156-aud
Ti 02.12.2025 klo 12:45 - 14:15
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA11L156-aud TA11L156-aud
Pe 05.12.2025 klo 08:30 - 10:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA12L119 TA12L119
Ke 10.12.2025 klo 10:15 - 11:45
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA12L120 TA12L120
To 11.12.2025 klo 14:30 - 16:00
(1 t 30 min)
Principles of Marketing BC00BX81-3018
TA12L119 TA12L119
Muutokset varauksiin voivat olla mahdollisia.

Tavoitteet

The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.

Sisältö

Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Student uses the right basic concept in a versatile and broad manner as well as provides excellent description of key elements of the key concepts taught in the course. Student demonstrates clearly the ability to apply concepts in practice independently, confidently and pro-actively.

Arviointikriteerit, hyvä (3)

The student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught. The student has an ability to justify and reason the choice and application of specific concepts.

Arviointikriteerit, tyydyttävä (1)

Student demonstrates basic understanding of concepts introduced in the course and ability to apply and implement the concepts learned in the course.

Osaamistavoitteet

The course will provide participants with a fundamental understanding of marketing, its role in business and the strategies available to achieve its objectives. It examines the origins of marketing and its development into a business philosophy in an international context. It also presents a decision-making course. Students will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behavior, product planning, pricing, distribution and communication strategies. The focus of the course will be on developing a marketing plan. The module is essential for further marketing studies.

Suoritustavat

Participation and Attendance, Quizzes, Group projects, Article Assignments and Learning Reports

Sisältö

Marketing environment, Marketing/Corporate strategy,
Consumers behavior,
Segmentation, targeting and positioning, Market research, Marketing mix strategies, Services marketing, Customer relationship marketing.

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