Study Guide

Objective

The students will be proficient in the principles of leading and managing the operations of a tourism
company and they will display knowledge of the special features of tourism as a business.

Content

Tourism company: phenomenon, in practice, business basics, business processes, principles of
leadership and management, profitability, profitable business operations. In order to pass this
course, the students must conduct a business analysis, case studies or other equivalent tasks.

Materials

Lecture material

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The students are proficient in the principles of managing the business operations of a tourism
company and they display knowledge of the special features of tourism as a business. The students
are able to analyse the operations of a tourism company.

Assessment criteria, good (3)

The students are proficient in the principles of managing the business operations of a tourism
company and they display knowledge of the special features of tourism as a business. The students
know the principles of how to analyse the operations of a tourism company.

Assessment criteria, satisfactory (1)

The students are familiar with the principles of managing the business operations of a tourism
company and the special features of tourism as a business. The students are familiar with the
principles of how to analyse the operations of a tourism company.

Further information

Implemented in part/completely in English with the international Tourism group.