Matkailumarkkinoinnin erityispiirteet (2 cr)
Code: AM00CS95-3001
General information
- Enrollment
-
02.07.2026 - 31.07.2026
Registration for introductions has not started yet.
- Timing
-
01.08.2026 - 31.12.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 2 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- Bachelor’s Degree in Tourism
No reservations found for realization AM00CS95-3001!
Objective
The student can identify the factors influencing the marketing environment in tourism and know the competitive tools of marketing at a general level.
Content
- Specific features of services marketing
- Target group awareness
- Seasonal variation
- Planning and implementing a marketing campaign
- Competitiveness and differentiation
- Tourism product and co-marketing
- Under
Evaluation scale
0 - 5