Marketing Communications (3cr)
Code: AM00CS96-3001
General information
- Enrollment
- 02.07.2026 - 31.07.2026
- Registration for introductions has not started yet.
- Timing
- 01.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- Bachelor’s Degree in Tourism
Unfortunately, no reservations were found for the realization Marketing Communications AM00CS96-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0 - 5
Objective
Students will be able to use marketing communication tools and channels, and understand the importance of integrated marketing communication. The student will be able to identify the means and channels of digital marketing communication and select them according to the situation and objectives. The student will be able to produce publishable content for different channeis.
Execution methods
Contact, remote teaching and independent study.
Content
- Customer-oriented communication planning
- Overall marketing communications planning
- Marketing communication tools and channels
- Image creation in marketing communication
- Social media and social media channels
- Metrics and analytical methods for monitoring the effectiveness of customer-centred marketing
- Digital marketing channels
- Responsibility of marketing communication from different perspectives
Assessment criteria, satisfactory (1)
The student can use and apply the basic theories and concepts of marketing communication to some extent.
The student can choose appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication under guidance.
Assessment criteria, good (3)
The student can use and apply the basic theories and concepts of marketing communication logically and consistently.
The student can choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in in different areas of marketing communication
Assessment criteria, excellent (5)
The student can apply the basic theories and concepts of marketing communication independently and use them logically and consistently.
The student can, on own initiative, choose the most appropriate methods, channels and theoretic backgrounds for a situation and apply them in different areas of marketing communication