Storytelling in the Development of Tourism Products (2cr)
Code: AM00CT04-3001
General information
- Enrollment
- 30.12.2025 - 26.01.2026
- Registration for introductions has not started yet.
- Timing
- 02.01.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 2 cr
- Unit
- Business
- Teaching languages
- Finnish
- Degree programmes
- Bachelor’s Degree in Tourism
Realization has 3 reservations. Total duration of reservations is 4 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Sat 21.02.2026 time 12:45 - 14:15 (1 h 30 min) |
Tarinallistaminen matkailutuotteiden kehittämisessä AM00CT04-3001 |
Teams
|
|
Sat 25.04.2026 time 12:30 - 14:00 (1 h 30 min) |
Tarinallistaminen matkailutuotteiden kehittämisessä AM00CT04-3001 |
Teams
|
|
Sat 23.05.2026 time 08:00 - 09:30 (1 h 30 min) |
Tarinallistaminen matkailutuotteiden kehittämisessä AM00CT04-3001 |
TA11L159 Matkailu
TA11L159 Matkailu
|
Evaluation scale
0 - 5
Objective
Students will learn how to use elements of storytelling and storytelling as a way to improve business performance.
Execution methods
Contact, remote teaching and independent study.
Content
- Elements of story & the arc of the drama
- Impressive and experiential story telling
- Creating a story path
- Storytelling as an effect of a service event
- The benefit of storytelling in business development.
Assessment criteria, approved/failed
Assessment passed - failed.
Pass criteria: The student recognizes the elements of a story and understands the main principles of narrative structure, utilizing them effectively in designing service business. The student comprehends the principles of impactful storytelling and can plan service events using storytelling techniques, as well as identify the benefits of storytelling in business development.
Fail criteria: The student does not meet the above-mentioned criteria.