Study Guide

Objective

The student understands the basics of product development and is able to use productisation as a tool for developing tourism services. The student can describe the background, processes and operating models for the planning and implementation of tourism product development in a customer-oriented way.

Content

- Productisation methods and tools
- Product development process for tourism services
- Pricing and profitability
- Product card
- Tourism Product Developer's Handbook

Evaluation scale

0 - 5

Assessment criteria, approved/failed

Passed
The student is able to implement and report on tourism product development activities.

Fail
The student does not know the aspects of tourism product development.