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Profitable Event Management (5 cr)

Code: BC00BY76-3011

General information


Enrollment
19.08.2025 - 22.09.2025
Registration for introductions has not started yet.
Timing
01.08.2025 - 31.12.2025
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
4 cr
Virtual portion
1 cr
Mode of delivery
Blended learning
Unit
Business
Teaching languages
English
Degree programmes
Bachelor's Degree in Sports and Leisure Management
Bachelor’s Degree in Tourism
Bachelor's Degree in Esports Business
Teachers
Eljas Johansson
Groups
LBI24S
LBI24S
AMA24S
AMA24S
LBE24S
LBE24S
ATA24S
ATA24S
Course
BC00BY76

Realization has 22 reservations. Total duration of reservations is 95 h 15 min.

Time Topic Location
Wed 03.09.2025 time 12:45 - 16:00
(3 h 15 min)
Experiential Events BC00BY75-3019 & Profitable Event Management BC00BY76-3011
Teams
Thu 04.09.2025 time 12:45 - 16:00
(3 h 15 min)
Profitable Event Management BC00BY76-3011 & Experiential Events BC00BY75-3019
Teams
Wed 17.09.2025 time 12:45 - 16:00
(3 h 15 min)
Experiential Events & Profitable Event Management & Managing Customer Experience & Congress and Meeting Management MICE & Hospitality and Facility Management
TA21L148-aud TA21L148-aud
Thu 18.09.2025 time 08:30 - 11:45
(3 h 15 min)
Experiential Events BC00BY75-3019, Profitable Event Management BC00BY76-3011
TA21L148-aud TA21L148-aud
Thu 18.09.2025 time 12:45 - 16:00
(3 h 15 min)
Experiential Events BC00BY75-3019, Profitable Event Management BC00BY76-3011, Managing Customer Experience AT00BY63-3008, Congress and Meeting Management MICE AT00BY61-3009, Hospitality and Facility Management AT00BY62-3008
TA21L148-aud TA21L148-aud
Fri 19.09.2025 time 08:30 - 11:45
(3 h 15 min)
Experiential Events BC00BY75-3019, Profitable Event Management BC00BY76-3011, Managing Customer Experience AT00BY63-3008, Congress and Meeting Management MICE AT00BY61-3009, Hospitality and Facility Management AT00BY62-3008
TA21L148-aud TA21L148-aud
Wed 24.09.2025 time 12:45 - 16:00
(3 h 15 min)
Nordic Business Forum_Experiential Events & Profitable Event Management & Managing Customer Experience & Congress and Meeting Management MICE & Hospitality and Facility Management
Thu 25.09.2025 time 12:45 - 16:00
(3 h 15 min)
Nordic Business Forum_Experiential Events & Profitable Event Management & Managing Customer Experience & Congress and Meeting Management MICE & Hospitality and Facility Management
Mon 29.09.2025 time 08:00 - 16:00
(8 h 0 min)
Study trip_EVENT MANAGEMENT & HOSPITALITY MANAGEMENT & TAPAHTUMATUOTANTO -MODULES
Tue 30.09.2025 time 08:00 - 16:00
(8 h 0 min)
Study trip_EVENT MANAGEMENT & HOSPITALITY MANAGEMENT & TAPAHTUMATUOTANTO -MODULES
Wed 01.10.2025 time 08:00 - 16:00
(8 h 0 min)
Study trip_EVENT MANAGEMENT & HOSPITALITY MANAGEMENT & TAPAHTUMATUOTANTO -MODULES
Tue 07.10.2025 time 08:00 - 16:00
(8 h 0 min)
Visit KAMK preparations_Experiential Events BC00BY75-3019 & Profitable Event Management & Field-specific Event Production
Wed 08.10.2025 time 08:00 - 16:00
(8 h 0 min)
Visit KAMK_Experiential Events & Profitable Event Management
Wed 22.10.2025 time 08:30 - 11:45
(3 h 15 min)
Experiential Events & Profitable Event Management
TA11L156-aud TA11L156-aud
Wed 22.10.2025 time 12:45 - 16:00
(3 h 15 min)
Experiential Events & Profitable Event Management & Managing Customer Experience & Congress and Meeting Management MICE & Hospitality and Facility Management
TA11L156-aud TA11L156-aud
Thu 23.10.2025 time 08:30 - 11:45
(3 h 15 min)
Profitable Event Management & Experiential Events
TA21L148-aud TA21L148-aud
Thu 23.10.2025 time 12:45 - 16:00
(3 h 15 min)
Experiential Events & Profitable Event Management & Managing Customer Experience & Congress and Meeting Management MICE & Hospitality and Facility Management
TA21L148-aud TA21L148-aud
Fri 24.10.2025 time 08:30 - 11:45
(3 h 15 min)
Experiential Events & Profitable Event Management & Managing Customer Experience & Congress and Meeting Management MICE & Hospitality and Facility Management
TA21L148-aud TA21L148-aud
Wed 05.11.2025 time 12:45 - 16:00
(3 h 15 min)
Experiential Events & Profitable Event Management & Managing Customer Experience & Congress and Meeting Management MICE & Hospitality and Facility Management
TA11L156-aud TA11L156-aud
Thu 06.11.2025 time 12:45 - 16:00
(3 h 15 min)
Profitable Event Management BC00BY76-3011 & Experiential Events BC00BY75-3019
Teams
Wed 19.11.2025 time 12:45 - 16:00
(3 h 15 min)
Experiential Events BC00BY75-3019 & Profitable Event Management BC00BY76-3011
TA11L156-aud TA11L156-aud
Thu 20.11.2025 time 12:45 - 16:00
(3 h 15 min)
Experiential Events & Profitable Event Management & Managing Customer Experience & Congress and Meeting Management MICE & Hospitality and Facility Management
TA11L156-aud TA11L156-aud
Changes to reservations may be possible.

Objective

The students will be able to plan a safe, responsible and profitable event.

Content

Content production, technical implementation and financial planning in event production
Event ecosystem
Event marketing
Creating a safe and responsible event

Materials

Course book:
Shone, A., & Parry, B. (2019; 2013). Successful event management: a practical handbook. Cengage learning. (5th and 4th edition)

Recommended reading:
Verhaar, J. & Eshel, I. (2013) Project Management: A Professional Approach to Events. Eleven International Publishing
(Available via KAMK Finna)

Other obligatory and recommended reading will be shared via Reppu course page.

Teaching methods

The course consists of both on-campus and online teaching, along with independently completed tasks. It also includes visits to and by companies. Active participation is required for passing these components.

Additionally, there are assignments, both individual and group-based that are graded.

Employer connections

The course includes visits to and by companies operating in the field of event management

Student workload

• Lectures and independent study, 2 ECTS, grade: pass/fail
• Study trip and task, 0,5 ECTS, grade: pass/fail
• Learning diary (individual), 1 ECTS, grade: 0-5
• Sales presentation (group), 0,5 ECTS, grade: 0-5
• Event research report (group), 1 ECTS, grade: 0-5

1 ECTS = 27 hours of workload

Evaluation scale

0 - 5

Assessment methods and criteria

Both individual and group-based assignments will be assessed on a scale 1-5, which will determine the overall grade for the course. Active participation in lectures, independent tasks and company visits are required for passing the course and may influence the course grade. Late submissions may affect the course grade.

Note! Although Profitable Event and Experiential Event are listed as separate courses, their content, assignments, and assessments are integrated. As a result, the assessment and grades for both partial attainments and overall course performance will be the same for both courses.

Detailed assessment criteria for the assignments are announced at the beginning of the course.

Objective

The students will be able to plan a safe, responsible and profitable event.

Content

Content production, technical implementation and financial planning in event production
Event ecosystem
Event marketing
Creating a safe and responsible event

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