Profitable Event Management (5 op)

Tavoitteet

The students will be able to plan a safe, responsible and profitable event.

Sisältö

Content production, technical implementation and financial planning in event production
Event ecosystem
Event marketing
Creating a safe and responsible event

Oppimateriaalit

Course book:
Shone, A., & Parry, B. (2019; 2013). Successful event management: a practical handbook. Cengage learning. (5th and 4th edition)

Recommended reading:
Verhaar, J. & Eshel, I. (2013) Project Management: A Professional Approach to Events. Eleven International Publishing
(Available via KAMK Finna)

Other obligatory and recommended reading will be shared via Reppu course page.

Opetusmenetelmät

The course consists of both on-campus and online teaching, along with independently completed tasks. It also includes visits to and by companies. Active participation is required for passing these components.

Additionally, there are assignments, both individual and group-based that are graded.

Harjoittelu- ja työelämäyhteistyö

The course includes visits to and by companies operating in the field of event management

Opiskelijan ajankäyttö ja kuormitus

• Lectures and independent study, 2 ECTS, grade: pass/fail
• Study trip and task, 0,5 ECTS, grade: pass/fail
• Learning diary (individual), 1 ECTS, grade: 0-5
• Sales presentation (group), 0,5 ECTS, grade: 0-5
• Event research report (group), 1 ECTS, grade: 0-5

1 ECTS = 27 hours of workload

Arviointiasteikko

0 - 5

Arviointimenetelmät ja arvioinnin perusteet

Both individual and group-based assignments will be assessed on a scale 1-5, which will determine the overall grade for the course. Active participation in lectures, independent tasks and company visits are required for passing the course and may influence the course grade. Late submissions may affect the course grade.

Note! Although Profitable Event and Experiential Event are listed as separate courses, their content, assignments, and assessments are integrated. As a result, the assessment and grades for both partial attainments and overall course performance will be the same for both courses.

Detailed assessment criteria for the assignments are announced at the beginning of the course.

Osaamistavoitteet

The students will be able to plan a safe, responsible and profitable event.

Sisältö

Content production, technical implementation and financial planning in event production
Event ecosystem
Event marketing
Creating a safe and responsible event