Marketing of Tourism Services (4 cr)
Code: AT00BY16-3004
General information
- Enrollment
-
19.08.2025 - 22.09.2025
Registration for introductions has not started yet.
- Timing
-
01.08.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in Tourism
No reservations found for realization AT00BY16-3004!
Objective
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Content
Product, pricing and distribution channels
Evaluation scale
0 - 5