Study Guide

Objective

The objective of this course is to introduce the main concepts and methods of business research and development activities. These include the most practical terms and ideas applied in Master studies and Master thesis process. Student will get knowledge and skills to select and define the research and development problem and research question in the case company. During this course student will prepare a research proposal of the Master thesis.
Students will get practical knowledge and skills on choosing and defining the research strategy and methods to be applied in the final thesis to complete the development task in the case company. Student will learn to choose and use different kind of data collection methods, analyses and interpretation methods and cooperative development methods.

Content

Key concepts of business research
Research process
Research strategies
Research methodology
Qualitative and quantitative research
Data collection methods
Cooperative development methods
Responsible conduct of research
Open science principles

Materials

To be announced later

Evaluation scale

0 - 5

Assessment criteria, approved/failed

Pass
Student knows and understands the requirements of the research process. Student is able to use different research strategies, research approaches, research methods, data collection methods and cooperative development methods in his/her master thesis process and research. Students knows the principles of the Responsible conduct of research and its impact on the research process.