Market and Supply Analysis (5 cr)
Code: YA00CC15-3007
General information
- Enrollment
-
25.08.2025 - 15.03.2026
Registration for introductions has not started yet.
- Timing
-
16.03.2026 - 31.05.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- KAMK Master School
- Teaching languages
- Finnish
- Degree programmes
- Master's Degree in Global Business Management
Objective
Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.
Content
The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.
Materials
To be announced later
Evaluation scale
0 - 5