Market and Supply Analysis (5cr)
Code: YA00CC15-3007
General information
- Enrollment
- 25.08.2025 - 15.03.2026
- Registration for the implementation has begun.
- Timing
- 16.03.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Unit
- KAMK Master School
- Teaching languages
- Finnish
- Degree programmes
- Master's Degree in Global Business Management
Realization has 10 reservations. Total duration of reservations is 32 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 16.03.2026 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L120
TA12L120
|
|
Tue 24.03.2026 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L103
TA12L103
|
|
Mon 30.03.2026 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L125
TA12L125
|
|
Thu 09.04.2026 time 12:45 - 16:00 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L125
TA12L125
|
|
Mon 13.04.2026 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L125
TA12L125
|
|
Mon 20.04.2026 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L125
TA12L125
|
|
Mon 27.04.2026 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L125
TA12L125
|
|
Mon 04.05.2026 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L103
TA12L103
|
|
Mon 11.05.2026 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L125
TA12L125
|
|
Mon 18.05.2026 time 08:30 - 11:45 (3 h 15 min) |
Market and Supply Analysis YA00CC15-3007 |
TA12L125
TA12L125
|
Evaluation scale
0 - 5
Objective
Understanding ones customers, existing or potential, is the key to providing them the right added value and stay ahead of competition. The students will learn methods and tools for market research, industry analysis and creating customer understanding. The students will engage in examining the side of the supply chain and how to manage it correctly and managing it in a way it serves the identified needs of the customer base in a competitive manner.
Accomplishment methods
Quizzes and excercises during the lectures (50%) final project (50%)
Content
The course will focus on principles and implementation of different market research methods available to businesses and analyzing the industry they operate in order to support decision making. Furthermore, the aspect of supply chain management, mapping and analysis is studied in order to understand how the supply chain is affecting the procurement of the company and how value is delivered to the customer accordingly.
Materials
To be announced later