Opinto-opas

Tavoitteet

To provide students with a comprehensive view of service and product development principles. Participants will gain a thorough understanding of the distinctive characteristics of both services and products, whilst understanding the importance of concept development in today´s international business environment. The student will learn to acknowledge the meaning of the product and service development as well as the customer relationship management thinking.

Sisältö

The content:

The distinctive characteristic of product and services
Product development process
Designing service offering
Servitizising canvas - service sophistication
Innovative product and service strategies in business

Aika ja paikka

You can complete the course independently in the Reppu environment from 17.3 - 30.5.2025. Course assessments will take place in weeks 31-32.

Oppimateriaalit

Announced in the Reppu.

Opetusmenetelmät

The course is conducted as an independent study in the Reppu learning environment. The course consists of five sections, each accompanied by an independent learning task in Reppu. The learning tasks will help you practice your mastery and understanding of the key content of the course. More detailed instructions on the learning tasks can be found in the Reppu learning environment.

Toteutuksen valinnaiset suoritustavat

You can also take the course as a contact teaching in autumn 2025.

Opiskelijan ajankäyttö ja kuormitus

The course requires approximately 135 hours of student work.
Assignments
Product development process quiz, grade 1-5, 0,5cr
Service Design (tourism students)/Servitization (business students), P/F, 1cr
Idea generation, P/F, 0,5cr
Fun Design Job + Sales Pitch, grade 1-5, 1cr
Product development report, grade 1-5, 2cr

Sisällön jaksotus

The course consists of five different sections

Section 1: Introduction to Product Development
Section 2: TOURISM STUDENTS: Service Design OR Section 2: BUSINESS STUDENTS: Servitization
Section 3: Disruptive Innovation
Section 4: Idea Generation
Section 5: Product Development in Practice
The sections are completed in numbered order and the next section opens when the assignment from the previous section is returned.
All assignments must be passed to complete the course.

Arviointiasteikko

0 - 5

Arviointikriteerit, kiitettävä (5)

Excellent (5) - All learning outcomes/ assessment criteria have been achieved to an exceptionally high-level demonstrating the following attributes:
• Exceptional understanding, exploration, insight and application of the theories, concepts, processes and creative tools learned.
• Clear adherence to all specifications for the assessment task, including word limit where appropriate
• The organisation, structure and standard of presentation of the work and conduction of workshop, including any subject-specific conventions, where applicable, are of very high quality throughout
• Evidence of effective communication of work to peers and others. Excellent teamwork.
• Offer stimulating and rigorous arguments that are likely to be at the limits of what may be expected at this level
• The course work has been executed/performed in an original way
• Outstanding ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of very high-quality analysis, synthesis, evaluation and critical appraisal
• Evidence of outstanding problem-solving skills and ability to suggests alternative approaches
• Evidence of outstanding ability to address complex issues both systematically and creatively

Arviointikriteerit, hyvä (3)

Good (3-4) - All learning outcomes/ assessment criteria have been met fully at a good or very good standard demonstrating the following attributes:
• Good to very good understanding, exploration, insight and application of the theories, concepts, processes and creative tools learned.
• No significant inaccuracies, misunderstandings or errors
• Clear adherence to all specifications for the assessment task, including word limit where appropriate
• The organisation, structure and standard of presentation of the work, including any subject-specific conventions, where appropriate, are of reasonable to good quality throughout
• Evidence of sufficiently effective communication of work and good teamwork
• Ability to present structured, clear and concise arguments
• The work has been approached and/or executed/performed in a comprehensive way with some degree of originality
• Evidence of sufficient ability to reach appropriate decisions based on incomplete or complex evidence
• Evidence of reasonable to good quality analysis, synthesis, evaluation and critical appraisal
• Evidence of sufficient problem solving skills and ability to suggest alternative approaches

Arviointikriteerit, tyydyttävä (1)

Satisfactory (1-2) - All learning outcomes/ assessment criteria have been met demonstrating the following attributes:
• Demonstrate sound understanding and exploration, some insight and/or appropriate research and using creative tools and processes
• Some minor inaccuracies and/or misunderstandings of concepts, theories or literature – small but not significant errors
• Some minor deviation from the specifications for the assessment task, including word limit where appropriate
• Meet the minimum standard to organize and present with some adherence to the subject-specific conventions
• Demonstrate some ability to develop an argument but can lack fluency. Teamwork is challenging
• The course work has been approached and/or executed/performed in a standard way with limited evidence of originality
• Some contextualisation but with a heavy reliance on a limited number of sources and, in general, the breadth and depth of sources and research are lacking
• Evidence of study and demonstration of ability to reach appropriate decisions based on incomplete or complex evidence
• Some, but limited evidence of analysis, synthesis, evaluation and critical appraisal
• Some evidence of problem solving skills
• Some evidence of ability to address complex issues adequately

Toteutuksen arviointikriteerit, kiitettävä (5)

Student shows relevant, comprehensive, and deep understanding of the product development process. All submitted assignments have been returned as excellent level. Student has excellent knowledge of customer-oriented product development. The report provides practical measures and is well-structured, clear, and concise.

Toteutuksen arviointikriteerit, hyvä (3-4)

Student shows a relevant and comprehensive understanding of the product development process, but may lack depth in some areas. All submitted assignments have been returned at a good level. Student has good knowledge of customer-oriented product development. The report provides few practical measures and is structured and clear.

Toteutuksen arviointikriteerit, tyydyttävä (1-2)

Student shows a somewhat relevant understanding of the product development process, but lacks depth in most areas. All submitted assignments have been passed. Student does not fully understand process of customer-oriented product development. The report is partly incomplete, lacks practical measures, and is structured but unclear.

Lisätiedot

The information about the course materials can be found in Reppu. The literature list will be provided at the beginning of the course