Corporate Communication (5 cr)

Objective

The student knows the basics of corporate communication, recognizes the components of a communication process and knows how to plan and implement internal and external communication in a company. The student knows the basics of reputation management and can use the tools of communication in change and crisis management.

Content

Basics of corporate communication and communication process
Areas of communication
Panning and implementation of communication
Reputation management
Communication in change and crisis management

Materials

Literature
Juholin, E. Communicare! Ota viestinnän ilmiöt ja strategiat haltuun. (Vanhemmat painokset ok).
Åberg, L. Viestinnän johtaminen.
Åberg, L. Esimiehen viestintäopas.
Åberg, L. Viestinnän strategiat.
Aula, P. - Heinonen, J. Maine - menestystekijä

Moodle-material

Evaluation scale

0 - 5

Assessment criteria, excellent (5)

The student can draw on the areas and tools of organizational communication and the approaches of communication process in a responsible and problem solving way.
In the portfolio, (s)he can develop and analyse communication in the organization from the individual and group communication point of view.
The student recognizes and reflects on the effects of communication culture in individual and group guidance.
The student uses portfolio bibliography in a versatile and creditable way, which forms the base for his/her own reflections.

Assessment criteria, good (3)

The student knows usable tools and approaches of organizational communication.
In the portfolio, (s)he can apply communication, tools and approaches of his/her own organization as well as analyse communication and recognize things to be developed.
The student's use of portfolio bibliography is fairly good and versatile.

Assessment criteria, satisfactory (1)

The student knows the basic tasks, roles and responsibilities of organizational communication.
In the portfolio, (s)he can examine factors affecting individual and group activities from the communicational point of view and reflect on the influence of communication.
The student's use of portfolio bibliography is superficial and one-sided.