Principles of Tourism (5cr)

Evaluation scale

0 - 5

Content scheduling

The course contents are divided into 8 areas. It is recommended that you will cover one topic each week in terms of reading their content and writing your individual learning diary.

Week 10: Tourism History
Week 11: What is Tourism
Week 12: International Tourism
Week 13: World Tourism Destination
Week 14: Tourists and Motivations
Week 15: Tourism Product
Week 16: Tourism and Economy
Week 17: Sustainable Tourism

Objective

Students will comprehend the nature of the tourism system. Upon completion of this course, students will be able to define and classify basic tourism concepts. The course provides an appreciation of the components of tourism demand as well as tourist consumer behaviour. Furthermore students will be able to identify various stakeholders in the tourism industry and their economic, environmental and socio-cultural impact.

Content

Introduction to the tourism system
Definitions and classifications
Consumer behaviour and tourism demand
Economic, environmental, socio-cultural impact of tourism
Attractions, accommodation, destinations
Introduction to sustainable tourism

Location and time

This course consists of a mutual introductory meeting organised on March 2 at 17:00 via Teams.

Additionally, everyone is advised to take the advantage of the library's information retrieval lesson, during which you will learn how to use the electronic databases offered by KAMK to seek for reliable sources and how to cite them. The information retrieval session is organised on March 3 at 17:00 via Teams.

Teams links will be shared with those enrolled in the course via Pakki.

Materials

Learning materials are uploaded under each topic area. They consists of:

Course Slides: Required reading for everyone
Supplementary Resources: Materials recommended to enhance your understanding of the topic.
Optional Resources: Additional materials that you may find beneficial, but are not required.


Recommended book:
Ryan, C. (2003) Recreational Tourism: Demands and Impacts. Channel View Publications

Completion alternatives

Week 19: May 4 (4.5.) during which the test must be completed on Reppu. You must download and use Safe Exam Browser on your devices to take the test.

The retake possibilities are:
Week 21: May 19 (19.5.) 1st retake
Week 23: June 2 (2.6.) 2nd retake

Student workload

Independent studies
Scope: 2 ECTS
Grade: P/F
Individual learning diary
Scope: 1 ECTS
Grade: P/F
Individual assignment (essay)
Scope: 1 ECTS
Grade: 0-5
Online Exam
Scope: 1 ECTS
Grade: 0-5

Assessment criteria, satisfactory (1)

Students can name basic components of a simple tourism system. They will be able to define basic terms of tourism. Students will be able to list basic tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can name various players of the tourism industry and their economic, environmental, and socio-cultural impact. Students can describe the relation and role of attractions, accommodation and destination in the tourism system.

Assessment criteria, good (3)

Students can describe the components and relations of a simple tourism system. They will be able to define basic terms and apply fundamental classifications of tourism. Students will be able to discuss basic tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can explain the relation of various stakeholders of the tourism industry and their economic, environmental and socio-cultural impact. Students can describe the relation and role of attractions, accommodation and destination in the tourism system. Basic management issues of each sphere can be identified by students as well as concrete and relevant examples named

Assessment criteria, excellent (5)

Students can describe and critically compare the components and relations of a tourism system. They will be able to define basic terms and apply fundamental classifications of tourism. Students will be able to analyse tourism theories of consumer buying behaviour, travel motivation and tourism demand. Students can examine and critically question the relation of various stakeholders of the tourism industry and their economic, environmental and socio-cultural impact. Students can differentiate the relation and role of attractions, accommodation and destination in the tourism system. Management issues of each sphere can be analysed by students as well as concrete and relevant examples named.