Marketing of Tourism Services (4 cr)
Code: AB00CU34-3001
General information
- Enrollment
-
02.12.2025 - 31.12.2025
Registration for introductions has not started yet.
- Timing
-
01.01.2026 - 31.05.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Blended learning
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in Tourism
No reservations found for realization AB00CU34-3001!
Evaluation scale
0 - 5
Objective
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Content
Product, pricing and distribution channels