Marketing of Tourism Services (4cr)
Code: AB00CU34-3001
General information
- Enrollment
- 02.12.2025 - 31.12.2025
- Registration for introductions has not started yet.
- Timing
- 01.01.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 4 cr
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in Tourism
Unfortunately, no reservations were found for the realization Marketing of Tourism Services AB00CU34-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0 - 5
Objective
Students will understand the special features of marketing tourism services and the role of product, image and branding, price and distribution channels in tourism marketing.
Content
Product, pricing and distribution channels