Profitable Event Management (5cr)
Code: AB00CU47-3001
General information
- Enrollment
- 02.07.2026 - 31.07.2026
- Registration for introductions has not started yet.
- Timing
- 01.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in Tourism
Unfortunately, no reservations were found for the realization Profitable Event Management AB00CU47-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation methods and criteria
Both individual and group-based assignments will be assessed on a scale 1-5, which will determine the overall grade for the course. Active participation in lectures, independent tasks and company visits may influence the course grade. Late submissions may affect the course grade.
Note! Although Experiential Events (AB00CU46-3001) and Profitable Event Management (AB00CU47-3001) are listed as separate courses, their content, assignments, and assessments are integrated. As a result, the assessment and grades for both partial attainments and overall course performance will be the same for both courses.
Detailed assessment criteria for the assignments are announced at the beginning of the course.
Evaluation scale
0 - 5
Objective
The students will be able to plan a safe, responsible and profitable event.
Content
Content production, technical implementation and financial planning in event production
Event ecosystem
Event marketing
Creating a safe and responsible event
Materials
Obligatory and recommended reading will be shared via Reppu course page.
Recommended reading:
Verhaar, J. & Eshel, I. (2013) Project Management: A Professional Approach to Events. Eleven International Publishing
(Available via KAMK Finna)
Shone, A., & Parry, B. (2013, 2019). Successful event management: a practical handbook. Cengage learning. (4th and 5th editions)
Teaching methods
The course consists of both contact and online teaching, along with independently completed tasks. It also includes visits to and by companies.
Additionally, there are assignments, both individual and group-based that are graded.
Employer connections
The course includes visits to and by companies operating in the field of event management.
Student workload
• Lectures and independent study, 2.5 ECTS, grade: pass/fail
• Learning diary (individual), 1 ECTS, grade: 0-5
• Sales presentation (group), 0.5 ECTS, grade: 0-5
• Event research report (group), 1 ECTS, grade: 0-5
1ECTS = approx. 27h of student workload