Marketing Research (2cr)
Code: LB00CE17-3002
General information
- Enrollment
- 30.12.2025 - 26.01.2026
- Registration for the implementation has begun.
- Timing
- 01.01.2026 - 15.05.2026
- Implementation is running.
- Number of ECTS credits allocated
- 2 cr
- Unit
- Business
- Teaching languages
- English
- Degree programmes
- Bachelor’s Degree in International Business
Realization has 12 reservations. Total duration of reservations is 18 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 19.01.2026 time 14:30 - 16:00 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Thu 22.01.2026 time 10:15 - 11:45 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 28.01.2026 time 12:45 - 14:15 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 04.02.2026 time 12:45 - 14:15 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 11.02.2026 time 10:15 - 11:45 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Thu 19.02.2026 time 10:15 - 11:45 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 25.02.2026 time 14:30 - 16:00 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 11.03.2026 time 10:15 - 11:45 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Fri 27.03.2026 time 12:45 - 14:15 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Mon 30.03.2026 time 10:15 - 11:45 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Wed 08.04.2026 time 10:15 - 11:45 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
|
Thu 16.04.2026 time 10:15 - 11:45 (1 h 30 min) |
Marketing Research LB00CE17-3002 |
TA12L117 Mark
TA12L117 Mark
|
Evaluation scale
0 - 5
Objective
To provide the student with a primary tool for exploring new opportunities in the marketplace with emphasis on the marketing research process and its application to specific business decisions.
Content
- The basic concepts, needs and goals of marketing research
- Formulating a research plan from the specific research method perspective
- Conducting the research and analyzing the results
- Writing a research report and introducing final outcomes
Assessment criteria, satisfactory (1)
Student demonstrates basic understanding of the marketing research concepts introduced in the course and ability to apply and implement the concepts learned in the course.
Assessment criteria, good (3)
Student uses the right basic concept consistently and provides the terminology and key elements in the concepts taught.
Demonstrates good ability to justify and reason the choice and application of specific concepts
Assessment criteria, excellent (5)
Student is able to use the right basic concept in a versatile and broad manner for marketing research purpose as well as provide excellent description of key elements of the key concepts taught in the course.
Has an ability to apply concepts in practice independently and pro-actively.